Pre-Commerce : How Companies and Customers Are Transforming Business Together by Dan Zehr and Bob Pearson (2011, Hardcover)-image
Pre-Commerce : How Companies and Customers Are Transforming Business Together by Dan Zehr and Bob Pearson (2011, Hardcover)-image

Pre-Commerce : How Companies and Customers Are Transforming Business Together by Dan Zehr and Bob Pearson (2011, Hardcover)

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LCCN: 2010-051345 Dewey Edition: 22 gtin13: 9780470928448 Item Length: 9 in Item Height: 1.1 in Topic: Leadership, Customer Relations, Consumer Behavior, Web / Social Media, E-Commerce / Internet Marketing Number of Pages: 320 Pages Book Title: Pre-Commerce : How Companies and Customers Are Transforming Business Together LC Classification Number: HF5415.32.P43 2011 Reviews: 'A masterclass on ensuring every part of your organization leverages the power of social media.'  (I, Global Intelligence for the CIO, July 2011). ISBN-13: 9780470928448 Author: Dan Zehr, Bob Pearson Synopsis: Ideas for leaders to engage directly with customers to shape their brand and marketplace success Since its debut E-commerce has been centered on the transaction, which represents less than one percent of the time we spend online ., Praise for Pre-Commerce "Time to stop studying social media and make it real in your company. Its not just a marketing gimmick: it impacts everything you do and its not going to go away. Pearson gives you the map to make social media work in every department of a global enterprise." Andy Sernovitz, CEO, SocialMedia.org "The pace at which online and offline are smashing together in this always-connected world is simply staggering. Bob Pearson is a leading thinker in this area, and he lays out some powerful and simple ways to have pre-commerce what we call at Google Zero Moments of Truth help transform your business. Everyone who cares about connecting with consumers should read this book." Kevin Kells, National Industry Director, Google "Pre-Commerce reveals yet another chapter in the digital revolution by showing us how profoundly the democratization of information has affected purchasing decisions and moved the center of control from your company into the marketplace. A must-read for CMOs, communications officers, and savvy executives everywhere." Paul A. Argenti, professor of Corporate Communication at the Tuck School of Business, Dartmouth; coauthor, Digital Strategies, Ideas for leaders to engage directly with customers to shape their brand and marketplace success Since its debut E-commerce has been centered on the transaction, which represents less than one percent of the time we spend online . Now, we are entering the era of Pre-Commerce where customers make their own decision to buy or support a brand before the transaction. Pre-Commerce explains how the exploding use of social media channels has fundamentally changed the way customers go about making their purchasing decisions, how they educate themselves and why they choose to support certain brands above others. It shows what executives must do to re-create the way their companies interact with and learn from their customers, employees and competitors. It includes exclusive interviews and anecdotes Pearson has conducted or experienced with numerous influential C-suite executives during his time as leader of Dell s global social media team and as a consultant to Fortune 1000 companies, worldwide. Offers a step-by-step process for leaders to apply this knowledge to begin transforming their companies, right now Begins with a foreword from Mark Addicks, Chief Marketing Officer, General Mills Over 25 Fortune 500 executives interviewed, including special side-bar interviews with Michael Dell and Marc Benioff Explores the concept of "Pre-commerce"--the customers decision making happens well before a transaction takes place and continues after the transaction, representing 99% of time spent online, often outside a company s reach today Shows how to build internal employee networks and how to take your first and most important steps to integrate social media throughout your company. Pearson reveals that the best ideas are often free and the technology needed is rarely a cost-issue. Instead, its a matter of the top executive deciding to adopt a new way of engaging directly with its customers., Ideas for leaders to engage directly with customers to shape their brand and marketplace success Since its debut E-commerce has been centered on the transaction, which represents less than one percent of the time we spend online . Now, we are entering the era of Pre-Commerce where customers make their own decision to buy or support a brand before the transaction. Pre-Commerce explains how the exploding use of social media channels has fundamentally changed the way customers go about making their purchasing decisions, how they educate themselves and why they choose to support certain brands above others. It shows what executives must do to re-create the way their companies interact with and learn from their customers, employees and competitors. It includes exclusive interviews and anecdotes Pearson has conducted or experienced with numerous influential C-suite executives during his time as leader of Dell's global social media team and as a consultant to Fortune 1000 companies, worldwide. Offers a step-by-step process for leaders to apply this knowledge to begin transforming their companies, right now Begins with a foreword from Mark Addicks, Chief Marketing Officer, General Mills Over 25 Fortune 500 executives interviewed, including special side-bar interviews with Michael Dell and Marc Benioff Explores the concept of "Pre-commerce"--the customer's decision making happens well before a transaction takes place and continues after the transaction, representing 99% of time spent online, often outside a company's reach today Shows how to build internal employee networks and how to take your first and most important steps to integrate social media throughout your company. Pearson reveals that the best ideas are often free and the technology needed is rarely a cost-issue. Instead, it's a matter of the top executive deciding to adopt a new way of engaging directly with its customers. Dewey Decimal: 658.8/12 Item Width: 6.3 in brand: Wiley & Sons, Incorporated, John Genre: Computers, Business & Economics Format: Hardcover Illustrator: Yes Item Weight: 18.8 Oz Intended Audience: Trade Publisher: Wiley & Sons, Incorporated, John Publication Year: 2011 ISBN-10: 0470928441 Language: English

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